The jobseeker of today is a very different user to the one that may have been trawling your job board 24 months ago. Technology has evolved to create a wide portfolio of device types that can be used in every possible seated position within your day, successfully broadening the range of job search opportunities. A discreet mobile device accompanies your morning commute, while a slender tablet device can be used for lunch time browsing, finishing the day with a comfortable laptop device for your evenings application.
The Tablet Revolution
The tablet market was reinvigorated by the release of the first iPad back in 2010, however it was to speculation from the wider public about its relevance within the technological market. Jump forward to 2013 and tablet devices are as common within homes and businesses as laptops. In fact, according to the IDC (international Data Corporation), tablets sales could even surpass the whole PC market by the end of 2013.
The tablets progression through the market has shown incredible growth. Walking through Canary Wharf in 2010 you would pass high-end bespoke tailors offering iPad pockets sewn into the inner-lining of the most expensive suit jackets, demonstrating the elite focus and exclusivity of this device. Fast-forward to 2013 and these devices are becoming more and more accessible to a wider user base. In fact, according to a recent study by Adobe, tablets now account for more web traffic than smartphones. Apple released the iPad Mini to counter the small, more affordable devices by competitors that were creeping onto a growing market. Now anyone can wander to their local high street on their lunch break and purchase a fully HD enabled tablet device for less than one hundred pounds.
So not only are tablets selling like hot cakes, Adobe’s research also shows that conversion rates from tablets were four times higher than on smartphones. Usage from tablet devices also surpassed desktop devices in the US on Black/Cyber Monday, the busiest shopping day of the year. So cast aside the stigma that tablets are used in the same manner as smartphones, tablet users are willing to and will engage with your site from their device.
This huge rise in tablet device sales coupled with the already dominant world of the smartphone results in a very diverse range of users, all with different agendas. No longer is job searching confined to laptop and desktop devices, in fact when asked 86% of jobseekers who own a smartphone said they would use it to search for a job.
How is Madgex Reacting?
Findings from our own UX research shows mobile traffic to Madgex job boards tends to be at its highest during peak commute hours. Not only did this show how users were taking a multi-channel approach to job seeking, but it also showed us a lot about the way people use their mobile within their job search, in turn allowing us to develop our technology to suit these needs. As users are utilising their travelling time to check on newly added vacancies, we realised we needed to focus our effort on developing our platform to allow users to bookmark jobs they found on their mobile, allowing them the ability to log in from their desktop or tablet device later on in the day to complete their application.
Some of the most important findings from our own research indicated that around a third of all traffic to Madgex job boards comes from either a mobile or tablet device. Looking at a year on year comparison, mobile traffic jumped from just over 10% of the overall traffic in 2012 to over 25% in 2013. That’s a pretty huge jump, and proof that these users are not to be ignored.
Now these are some very important statistics, and hopefully fairly eye-opening to those under the illusion that operating a digital business is just about running a desktop website. The biggest mistake made in the immediate market, is that people are planning for a multi-channel offering tomorrow when it is already upon us today.
The accommodation of a multi-channel approach into business strategy is one reason that responsive design is such a hot topic in the digital space. Responsive design aims to serve a single website to all users regardless of which device they are using. This is achieved by building a website onto a grid that adapts depending on the size of the screen it is being rendered on. A relatively simple solution (in concept!), that was first coined by Ethan Marcotte back in 2010.
Responsive design offers you more consistent branding, an opportunity to continue to serve ad space to a wider audience as well as the opportunity to retain functionality on devices that may have been more challenging in the past. Many of you may already be familiar with this concept, and for those of you that aren’t you will have most likely used a responsive site without even realising it. This highlights the importance of responsive design perfectly, allowing a website to provide an effortless integration into an already multi-device digital consumer base.
If you are interested in how a responsive job board could help you offer a more fluid portfolio to the multi-channel jobseeker, please contact your Account Manager.